Marketing / Free guide

A 15-minute lead follow-up check.

More leads will not help much if good enquiries wait too long or disappear between teams.

Trace one recent enquiry

Pick a real enquiry and note when it arrived, who received it, when the first reply went out and what happened next.

Check the first response

Does the reply answer the likely question, set an expectation and make the next step easy? If it is a generic acknowledgement, improve the message first.

Fix one handoff

Decide who owns the lead, what information they need and when to follow up. Track response time and qualified conversations for a few weeks.

The takeaway

A clearer handoff can produce a better result from the leads you already have.

Want help applying this to your business?

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